Job seekers try a hand at making bath bombs at Lush Cosmetics' hiring fair in Toronto.On a Friday afternoon in late September, the 23-year-old joined 37 other potential new employees at one of Lush Cosmetics’ manufacturing facilities in the west end of Toronto.
In a tight labour market, organizations that depend on seasonal or continuing hiring are using these drop-in, social events to stand out in a crowded field of employers and attract potential hires by introducing them to job opportunities. At these events candidates have a chance to try out various roles, play around with products, enjoy some free samples and maybe even find their next gig. They don’t even need to bring their résumés or sign up in advance.
“Everybody’s gearing up and adding more headcount,” explained Heather Mayfield, the recruitment manager for manufacturing and distribution for Lush Cosmetics. “What you need to do as a retailer is set yourself apart from other organizations [in order to attract candidates.]"Lush Cosmetics' hiring party helped candidates get a hands-on experience of the job role.
“Now that I’ve seen how it’s done I have more of a clear perspective,” said 18 year-old Zahrah Ally, moments after discovering her talent for making bath bombs.