Fortnite's blackout, Chapter 2 relaunch could reenergize fans and in-game spending - Business Insider

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Fortnite's blackout is expected to end with the launch of Season 11 – which features a new map, new ways to level up, and new modes of locomotion:

on Sunday afternoon, with the entire game map being sucked into a black hole, per The Verge. Along with the in-game event, Epic also wiped out posts across Fornite's social media channels.The blackout ended early Tuesday morning with the launch of Season 11 — also being referred to as Fortnite Chapter 2, Season 1 — with a new map and new features.

Fortnite's magnetic draw was on display with the massive audience that watched the aftermath — which was more or less a blank screen — across various platforms. At one point, millions of users were simply watching the suspense of a relatively static image of a black hole across platforms including Twitter, YouTube, Twitch, Facebook Gaming, and Mixer.viewers, compared with an average daily viewership of about 84K across Fortnite channels on Twitch in the month of September.

Despite its committed fanbase, Fortnite has experienced some signs of gamer fatigue and slowing revenue — this high-profile reboot could help it reinvigorate fans. Fortnite is free for all 250 million of its users and generates revenue almost entirely through in-game purchases of skins , dances, and different game modes.

 

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