Netflix set to report earnings after the bell

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The third quarter will be the last time Netflix reports earnings before the streaming wars truly kick off.

Analysts will be paying close attention to Netflix's subscriber growth, after a disappointing second quarter.

Netflix CEO Reed Hastings split the company in two in 2011, thinking that the growing ubiquity of high-speed Internet access would soon mean the end of their disruptive DVD mailing business. But neglecting the DVD business proved to be a mistake, and Netflix reversed course.is set to release its third-quarter earnings after the markets close on Wednesday.

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