Pocket.Watch built YouTube's Ryan ToysReview into $22 million empire - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 42 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 20%
  • Publisher: 51%

Nigeria News News

Nigeria Nigeria Latest News,Nigeria Nigeria Headlines

Meet the company that turned YouTube's Ryan ToysReview into a business empire making $22 million per year

From a self-produced YouTube channel to a multimillion-dollar franchise

Pocket.Watch works closely with Nickelodeon, Walmart, Target, and Amazon, looking at data and trends to see what's working and where to move next, Tucker said. The company relies on its partnerships. Tucker said Pocket.Watch tracks data on Generation Alpha to stay ahead of the curve and listens closely to what kids are consuming.The biggest challenge is saying no to things that aren't "brand right," Tucker said, and keeping up with the pace.

If a creator is solely dependent on YouTube and something happens — from restrictions to new platform regulations — that can hurt business. YouTube creators should be moving into new platforms and building businesses outside of YouTube to protect themselves, she said.Check out these Business Insider Prime posts for more on Ryan ToysReview:

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 729. in NG
 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

Love exploiting and illegally advertising to children great article

Absolutely not.

Nigeria Nigeria Latest News, Nigeria Nigeria Headlines