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Nike’s new CEO is set to double down on the company's success selling online. Here’s what analysts are saying about John Donahoe.

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Though some analysts were confused by Nike's choice to hire an outside executive, most praised Donahoe's experience leading digital businesses.

Nike CEO Mark Parker is stepping down from his role and will be replaced by former eBay chief executive John Donahoe in January, the company announced Tuesday. Some analysts expressed initial confusion as to why Nike didn't promote from within its ranks, yet many praised Donahoe's experience leading digital businesses and his time on the sportswear brand's board of directors. Here's what analysts had to say about the CEO change and Donahoe's appointment.

Nike CEO Mark Parker is stepping down from his role and will be replaced by former eBay chief executive John Donahoe in January, the company announced Tuesday. Some analysts expressed initial confusion as to why Nike didn't promote from within its ranks, yet many praised Donahoe's experience leading digital businesses and his time on the sportswear brand's board of directors. Here's what analysts had to say about the CEO change and Donahoe's appointment.

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