Warner Music Launches +809 Label in Japan to Grow Share of Local Urban Market

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The imprint's first signing is R&B artist FLEUR

Entitled +809, the imprint will be based in Warner's Tokyo office and overseen by Warner Music Japan president and CEO. He said the label would "help break down barriers and enable Japanese artists to succeed in the global streaming market."

In September, Universal Music Group opened new headquarters in Southeast Asia supporting A&R and marketing teams in Malaysia, Indonesia, Indochina, Thailand, the Philippines and Singapore. The structural reorganization also saw the launch of regional offices for Def Jam and dance imprint Astralwerks.

In Central Europe, where homegrown hip-hop artists are currently dominating the charts, it's a similar story, with all three major labels, so-called fourth major BMG and leading indies committing more cash and resources towards the signing and development of local urban acts. In Japan, where physical formats still account for more than 70% of music sales, the transition towards streaming has been slow to take hold compared to other leading music markets, but young music fans there are now starting to embrace streaming services. Last year, streaming sales generated $356 million in Japan, up from $268 million the previous year, according to IFPI figures.

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