Google doesn't want to let Apple run away with the health-tracking market, but it may be too late

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Alphabet has historically struggled with hardware, and has been recently snapping up wearables companies in a bid to beat Apple.

For Alphabet, wearables have never contributed significantly to its business, and its health-related research has been scattered all over the company, including in subsidiaries like DeepMind and Verily .At heart, Google is still an advertising company -- it generates more than 80% of its revenue from ads -- and that business relies on collecting and storing user data.

There are many reasons so many wearable devices end up consigned to a drawer, including low battery life and the lack of actionable health insights. Apple is well aware of this problem, and has been

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Apple was about music “IPod” exercise and music go hand in hand.

no it's never too late. Huawei came many years after iPhone launch and they are doing pretty well now

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