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Neelofa eyes European market

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Neelofa eyes European market thesundaily Malaysia Neelofa Exclusive Celebrity Lifestyle Entertainment theSun

From climbing trees to building a multi-million ringgit beauty and fashion business empire, Neelofa is on her way to the topAfter setting up a successful hijab fashion business in Malaysia, Neelofa is taking her ambitions overseas. – ASYRAF RASID/THESUN

She has bravely faced obstacles, hurdles and betrayals to build a multi-million ringgit beauty and fashion business empire through her company NH Prima Sdn Bhd. “The first business I started was Lofa Heels. I was only 18. I personally delivered the shoes to my clients.”“When we first started our hijab collection in 2013, we got our supply from a company in Lebanon. Unfortunately, the company could not supply enough material to us.

“My younger brother has grown up so fast and I was not an important figure during his childhood years. But you can’t have everything. Sacrifices are needed in life.

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