, she’s not just appealing to wealthy Filipinas. If a client can’t afford a $190 double-strength Cinderella drip , there are dozens of products in her Belo Essentials line available at grocery and mass retailers across Asia and online. Her intensive whitening toner costs around $1.50, and her face cream rings in at just under $5. It’s reportedly the most lucrative part of Dr. Belo’s business, bringing in $14 million in revenue in 2006 alone.But Dr.
L’Oréal writes, “The branding of this L’Oréal Paris product refers to the whitening and brightening effects that it creates.” Olay did not provide a statement at time of publication. Social media is the next frontier for brands peddling skin-bleaching products — and is arguably one of the most influential. YouTubers and Instagrammers push glutathione pills and IV drips in videos and posts, the Filipino sponcon equivalent of hair gummies or diet teas. “I have some brand ambassadorships because I have fair skin. It’s an advantage in the modeling scene,” says, 24, a Manila-based model, entrepreneur, and influencer with more than 200,000 followers on Instagram.