AI startup Dumbstruck claims to use emotion to evaluate video ads - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 53 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 24%
  • Publisher: 51%

Nigeria News News

Nigeria Nigeria Latest News,Nigeria Nigeria Headlines

An AI startup says it's built a 'crystal ball' for advertising, and it has Mondelez, Ford, and Comcast buying in

Now a startup called Dumbstruck claims it's going further by measuring people's emotional responses to test video ads before they run — potentially saving marketers millions in media waste and taking on measurement stalwarts like Kantar.

and that advertising is moving toward personalization and video. The challenge is churning out tons of personalized video ads that work on an emotional level quickly.Tobaccowala, who wrote the book, "Restoring the Soul of Business: Staying Human in the Age of Data," on the connection between human intuition and data, said he was drawn to Dumbstruck because of its ability to parse emotion fast and at scale.

Dumbstruck is one of a few research companies Mondelez is trying out, including Picasso Labs. Halvorson said Mondelez used the company to test how Oreo and Ritz ads resonated by demographic group, like parents with kids and men 25-34, and tweak them accordingly. Halvorson said the testing also unearthed other findings.

There are challenges facing such companies. They're not independently verified. International companies like Mondelez want to know if they can work at global scale. And there's skepticism that having this emotional data can help marketers make ads that sell more products.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 729. in NG

Nigeria Nigeria Latest News, Nigeria Nigeria Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Intuit's CEO explains why he thinks it's a myth that AI will be a job killer - Business InsiderIntuit CEO Sasan Goodarzi says people will need to develop new skill sets for new jobs created by AI. Or make everyone’s life easier - the big lie of all technology... techinsider Ok, boomer. SAI The job losses will outweigh the ones created. Not everyone will be an engineer/analyst.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Top startup blunders in pitching to VCs, according to Sapphire founder - Business InsiderHere are the top 5 mistakes startup founders and entrepreneurs make when pitching to VCs, according to the founder of Sapphire Ventures Literally, who cares? VCs aren’t at the forefront of innovation anyway, so startup entrepreneurs are mostly wasting their time.
Source: BusinessInsider - 🏆 729. / 51 Read more »