Finding new platforms that aren't as saturated can be beneficial for growth, but your content also has to be compelling, have a clear storyline, and fit your personality, Izad said.Learning how to navigate vertical video: Instagram Stories, IGTV, Snapchat, TikTok. Understanding how different platforms monetize content."What's shifted in the last 18 months, is you're seeing a whole bunch of short-form platforms emerging," he said.
But DTC brands are important to the advertising business as well. Izad said that because influencer campaigns are outcome and data driven, DTC brands are able to see a lift in sales from an influencer campaign better than massive corporations can."Brands really need to align with the right talent to make it work," he said. "I think that's the art of branded content and relationships.
The top 14 talent managers for YouTube creators and influencers who are shaping the future of digital media Meet the company that turned YouTube's Ryan ToysReview into a business empire making tens of millions per year
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