News Formal

Best Buy continues in-housing, creates all of its own 2019 holiday ads - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 31 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 16%
  • Publisher: 51%

Nigeria News News

Nigeria Nigeria Latest News,Nigeria Nigeria Headlines

Best Buy helped kick off in-housing, and it's continuing the trend by creating all its holiday ads internally

simply click here to claim your deal and get access to all exclusive Business Insider PRIME content.

The chain was among the first big brands to pioneer the in-housing trend, which has threatened traditional ad agencies' business.Click here for more BI Prime storiesBest Buy is moving more of its marketing work in-house, making all this year's holiday ads internally, a spokesperson confirmed. Best Buy has since doubled down on that strategy, though a Best Buy rep said Wunderman Thompson continues to be its primary agency.A source close to the matter told Business Insider that some work previously assigned to Wunderman Thompson had moved to Best Buy's own team in the past few weeks.

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 729. in NG
 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

Where have you BEEN for the past several decades?! Retailers were 'in-housing' in the 80's!

Nigeria Nigeria Latest News, Nigeria Nigeria Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Best small business credit cards of November 2019We reviewed 21 popular business credit cards and chose the best cards that fit into five main categories: cash back, travel, luxury, special financing and fair credit.
Source: CNBC - 🏆 12. / 72 Read more »