Salesforce's CMO says being 'values-driven' is key for companies - Business Insider

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Salesforce's CMO explains why companies need to be 'values-driven' in order to keep their customers

That outspokenness has translated into a business strategy for Salesforce, which has grown into a $143 billion cloud software company.

Buscemi said it's the view of Salesforce that companies now can't just be about capitalism: They have to be "values-driven" in their approach to everything from marketing to billing to customer support, and making sure those values remain apparent in the "good times and the bad times." Buscemi said that the splashy event — which will feature guest appearances from speakers like President Barack Obama and "Game of Thrones" actor Emilia Clarke, as well as a Fleetwood Mac performance at the official after-party — doubles as a showcase of the company's culture and values.

"We said, wait a minute, what are the top world issues and how can we inspire people to make change and contribute? We immediately went to our relationship with United Nations," Buscemi said. "We said like we could try to create these conversations. They're having these conversations, bring them here and get them inspire business leaders to take action and get individuals to take more action.

 

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