Ex-Uber startup Virtual Kitchen competes with Kalanick's CloudKitchens - Business Insider

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The CEO of Virtual Kitchen believes restaurants are changing so radically that he's going head-to-head against his old boss at Uber, Travis Kalanick.

The restaurant business is going through a change as consequential as the separation of an egg's yolk from its white.

Chong, a former product manager at Uber, founded Virtual Kitchens along with Matt Sawchuk, a former manager at UberEats, and Andro Radonich, an expert in food operations at scale. The ex-Uber employee says that the team's past experience played a key role in guiding them to found the company. Working at UberEats or within the Uber marketplace showed that while delivery was thriving, restaurants were struggling to balance delivery with their dine-in services.

"In terms of refrigeration space and storage, the need for infrastructure is very similar," Chong told Business Insider. Investors have developed a taste for ghost kitchens and their business potential. Last week, Virtual Kitchens raised $15 million from venture capital firms such as Andreessen Horowitz and Base10 Partners to grow their business.

But Chong said the number of companies on the market fell in line with his own thinking, that the restaurant industry is in need of some innovative thinking.

 

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