The stock added more than 2% to begin the week after the beauty brand took a majority stake in Kylie Jenner's cosmetics company in a deal worth $600 million. Those gains add to a major gain for shares, climbing more than 80% so far this year., equity strategist at Miller Tabak, says the stock could be a risky bet with a worthy reward.Trading Nation
"A little bit more risk but more reward because whenever you buy any stock in the early stages of a change in trend, it always gives you a little more upside potential," Maley said. "Here's a company that's willing to pay for the eyeballs and the followers that Kylie Jenner has more so than anything else. So, this could be a new paradigm for the consumer staples, packaged goods industry which, you know, has been suffering because of weak mall traffic and the rise of e-commerce because shelf space has basically become infinite," Petrides said during the same segment.
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