Facebook and Google business models a threat to human rights, Amnesty International says

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Amnesty argues that offering people free online services and then using information about them to target money-making ads imperils freedom of opinion and expression.

The data-collection business model fuelling Facebook and Google represents a threat to human rights around the world, Amnesty International has said in a report.A report by Amnesty International said Facebook and Google's harvesting and monetisation of users' data was an abuse of human rights

The organisation argued that offering people free online services and then using information about them to target money-making ads imperilled a gamut of rights including freedom of opinion and expression. With ubiquitous surveillance, the two online giants can collect massive amounts of data which may be used against their customers, according to the London-based human rights group.Companies have 'insidious control of our digital lives'

Amnesty International secretary-general Kumi Naidoo said the tech giants had"insidious control of our digital lives" which"undermines the very essence of privacy and is one of the defining human rights challenges of our era".

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