How the rise of vaping has breathed new life into the traditional tobacco industry

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With billions wiped off British American Tobacco’s market value since the start of year, vaping presents the tobacco titans with arguably their biggest-ever existential threat - but also a massive opportunity.

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Has vaping provided Tobacco a new business opportunity or a corporate liability in clawing back public health cost and/or a gateway for hard drugs (competitor to tobacco)

Or rather breathed new (now invisible) death into second hand smokers.

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