, a subscription-based email service, offered a solution to this problem with their latest productivity hack. Despite their email platform costing $30 per month, the company caught the attention of a number of tech’s most prominent venture capitalists, which helped the startup nab. The app was designed to combat email fatigue, and use smooth, intuitive design to help subscribers reach the highly-coveted inbox zero.
"We've been self-funded from the beginning. We had to spend money only on things that make money and advertising was esoteric. You couldn't really measure the return you were going to get so we didn't do it. The power of women discovering the brand from other women was actually a better strategy,”Over time, the demand hit the stratosphere.
Another factor at work here is one of Robert Cialdini’s renowned laws of persuasion, the principle of scarcity – which states that humans are drawn to things that are hard to come by. The exclusivity of Superhuman’s beta list is attractive to prospects because getting on the list appears to be difficult. To the consumer, the limited number of spots make brands appear more coveted.
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Source: CNBC - 🏆 12. / 72 Read more »