frenzy at big-box stores, nationwide chains, and powerhouse web-based retailers. Launched in response to the recession, it was created, according to the official website, "to encourage people to Shop Small and bring more holiday shopping to small businesses."
It's fantastic if you're able to support small businesses in your community by visiting your favorite local shops — I personally have several in mind in my city's adorable downtown area — but Small Busines Saturday is more widespread and convenient to participate in than ever now that so many small businesses have become more web-savvy.
Check out some of our favorite beauty brands — and their deals — for Small Business Saturday. It's a boon for both your holiday budget and the hardworking folks running small businesses.Alamar Cosmetics was founded in 2018 by makeup artist Gaby Trujillo, who named the brand after her Cuban hometown.