Adii Pienaar founded e-commerce marketing dashboard Conversio in 2014. Campaign Monitor acquired the company in August 2019 and it now operates as CM Commerce.simply click here to claim your deal and get access to all exclusive Business Insider PRIME content.
Pienaar provides six templates for small business owners looking to create engaging email campaigns. On a normal day, it can be an uphill battle for small businesses to stand out among the flood of emails consumers receive. Add holiday sales to the equation and it gets even more competitive. Pienaar suggested segmenting customers based on level of engagement. Customers who have visited the website but never purchased should receive different emails than customers who have purchased before. For example, customers shouldn't receive emails promoting a product they've already purchased, he said.
If the customer hasn't purchased yet, this is a good opportunity to offer an introductory discount, like"10% off your first purchase." If they just made their first purchase, welcome them to a loyalty or referral program.Sending newsletters on a regular basis is a good way to engage customers, show them what your company is about, and establish the lifestyle of your brand.
But some abandoned carts can be recovered."You want a way to bring them back and re-engage them," Pienaar said."A well set-up abandoned cart workflow can get you a recovery rate of anywhere from five to 15%." Start the body of the email by thanking the customer for their purchase, then prompt them to give feedback or share their purchase on social media.
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