Rihanna Helped Kill Victoria’s Secret’s Fashion Show Business

noted both of which are currently missing from Victoria’s Secret. Ratings have continually dropped with the December 2018 show providing dismal ratings of just 3.3 million viewers. This was down from more than 5 million in 2017, and a far cry from its 2011 show that drew in 10.3 million viewers.

It featured women of all shapes and sizes, with racially diverse models who represented nearly all the shades offered by Rihanna’s Fenty makeup line. Her beauty brand generated $558 million in its first full year in operation.The former CMO of Victoria’s Secret, Ed Razek told Vogue last year “the show is a fantasy” and essentially people don’t have any interest in a TV special for plus sizes.

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Rihanna Helped Kill Victoria’s Secret’s Fashion Show BusinessVictoria’s Secret's antiquated lingerie show of yesterday finally decided to close up shop, and Rihanna’s successful Savage x Fenty brand helped deal the final blow. Rihanna’s lingerie brand sits squarely at the center of business and culture in the $13.1 billion U.S. women’s underwear sector. What a black magic woman ❤
Source: ForbesWomen - 🏆 477. / 51 Read more »