Owning Bodyarmor helps Coke gain market share in the sports drink category, although PepsiCo's Gatorade is far and away the market leader with roughly 70% market share.In this article
The beverage giant bought a 15% stake in Bodyarmor in 2018, becoming its second-largest shareholder. At the time, basketball legend Kobe Bryant was its third-largest shareholder after investing in Bodyarmor in 2013, just two years after its founding. Bryant's estate will receive more than $400 million from the sale,The deal for the remaining 85% of Bodyarmor isn't entirely unexpected.
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pepsi pepsi...no coke