, which was launched in April 2020. Made from 100% recycled material, Serious Tissues was also the U.K.’s only carbon-neutral toilet paper brand and has partnered with a number of associations on tree planting projects all around the world. Around 15% of deforestation is due to toilet paper production alone, according to the Natural Resource Defense Council.
The model works by taking the company’s transactional data from Shopify and PayPal etc., as well as their Facebook advertising account, Google search words, etc., and running it through an algorithm to create a forecast for future revenues on which a funding decision is then based.Clearco’s head of U.K. Sarah Clark explains: “The algorithm presents you with three offers of capital; low, medium and high. It's not a bank loan and we don't charge interest.
“If you're ordering goods from overseas with a lead time of eight months, you having to pay for those goods, but you won't sell them for eight months,” says Clark. “Our funding can be an effective way of bridging that working capital gap; we lend you the money upfront and you only start paying it back when you start making sales.”The funding helped Serious Tissues achieve a return of 150% on its advertising investment, and hit its year four sales target by the end of year one.
'Revenue-based finance'...aka CAPITALISM? please clarify
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