Data shows that reservoirs in the Severn Trent Water region have dipped well below half capacity - 45.8 per cent on September 12 - although the giant Clywedog reservoir serving Shropshire is slightly better at 48 per cent.
"Since August we've had some rain but we still need more rain to get us back to healthy levels," the text read. "We can help you save water AND energy. Halving your shower from 10 to 5 minutes can save you up to £700 a year for a family of four."
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I saw a water leak in Hadley yesterday, water pouring down the street from a stop tap on a footpath. No water board vans in sight.