Ad-tech companies and networks are pinning hopes on streaming TV, but OTT is full of headaches for marketers

Nederland Nieuws Nieuws

Ad-tech companies and networks are pinning hopes on streaming TV, but OTT is full of headaches for marketers
Nederland Laatste Nieuws,Nederland Headlines

TV networks are betting on connected TV, but advertisers are bogged down by ad targeting, fraud and creative challenges.

 

Nederland Laatste Nieuws, Nederland Headlines

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