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Gen Z's value proposition: One critical key to attracting and retaining young talent - Jacksonville Business Journal

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Gen Z's value proposition: One key to attracting young talent

to be able to attract and retain members of the generation.

That is why Mercedes is excited for her upcoming job at Sephora Inc., where she will be a rotational management trainee, sampling different positions at the company., a graduate student at the University of North Carolina at Chapel Hill, said Gen Z doesn’t settle. Not on work-life balance, not on culture and not on company values.

“We, as a generation, value mental health and work-life balance. So, we’re looking for employers that are going to value that too and show that in their benefits,” Mercedes said. “I don’t want to just live to work. I want to prioritize my mental health, my physical health, my friends, family, travel. I want a company that will understand that and give me time away.

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