Morphe Parent Company Forma Brands Files for Chapter 11 Bankruptcy

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The beauty incubator, which also owns Ariana Grande's R.E.M. Beauty, Lipstick Queen, Playa and Jaclyn Cosmetics, will be acquired by lenders following a string of controversies with influencers, supply chain woes and store closures.

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confirmed that Forma was exploring emergency options amid financial insecurity. Reorg Research also estimated the company was roughly $600 to $700 million in debt. Forma isn't the only influencer-driven beauty company experiencing uncertainty at the moment; on Tuesday came news that influencer-led brands Selfless by Hyram and Item Beauty would be exiting their Sephora retail partnerships. Together, these developments signal a shifting tide and a loosening grip in the hold influencer brands once had on the industry as consumers turn to the

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