), the largest content market in Asia before the pandemic, is finally returning as a fully-fledged in-person event .
Filmart’s return is also coinciding with the long-awaited re-opening of the mainland China market. China started to drop its Covid restrictions at the end of last year, somewhat suddenly, and the border between Hong Kong and China fully reopened last month. After a sluggish 2022, China’s box office also appeared to be springing back to life over the recent Lunar New Year holiday , with total box office reaching around $1BN.
“Many Chinese companies say they haven’t been anywhere outside of the mainland for more than two years, so they’re happy to come back to Hong Kong for the food, friends and of course for business. They’re not only looking to buy and sell but also want to talk about investment projects.” Meanwhile, Filmart’s Entertainment Pulse conference will include sessions on Asia’s post-pandemic media business, with speakers including CJ ENM’s Sebastian Kim and Zee Entertainment’s Sanmesh Thakur, along with China-focused sessions with Bona Film Group COO Jiang Defu and Daylight Entertainment president Hou Hongliang. Further sessions will focus on Chinese animation, dating and romance reality shows and the future of Web3 entertainment.
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