BIPrime Utter bollocks. They went with it because the 'backlash' would be worth the soul-selling marketing ploy due to the sales. That. Is. All.
BIPrime You guys want me to pay to read? Funny.
Gillette knew that its new #MeToo ad would prompt backlash. Here's why the company still went ahead with it.
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Gillette knew that its new MeToo ad would prompt backlash. Here's why the company still went ahead with it. (BIPrime)