10 important social media ‘don’ts’ for crypto and blockchain companies

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Businesses across industries invest a lot of time and resources into building and cultivating their social media presences because of the big potential ROI.

Social media marketing is a tool crypto and blockchain companies are quick to leverage — social media platforms offer a variety of audiences, prebuilt communities and global reach.

Still, it’s all too easy to make missteps in social media outreach, and an ill-considered post can go viral in an instant and cause lasting damage to a brand. Below, 10 members of discuss some social media practices that crypto and blockchain companies should avoid and why they’re so problematic.Having a solid following on Twitter has been considered proof of the potential of a project. This has led to many projects buying thousands of fake followers so they can look more trustworthy. Investors now know about this practice, and they check engagement too.

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