Streaming Metrics Show a Tougher Market for Original Content

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For Variety VIP+ subscribers: Why streaming metrics show a tougher market for original content

in 2023, but the available data is clear: The hits have not kept on coming in the first quarter of the year.

It is important, as always, to note caveats to Nielsen’s data, which measures only U.S. viewing on TVs and does not include data for Paramount+. However, the apples-to-apples comparison remains illuminating: By these metrics, streamers have been turning out less hit original programming so far this year.released by the streamer, aggregate viewership is down nearly 8 percent this year versus the same timeframe in 2022.

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