Mercedes-Benz Wants to Become a Software Company, the CEO Says

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Mercedes-Benz Wants to Become a Software Company, the CEO Says
Nederland Laatste Nieuws,Nederland Headlines

Mercedes-Benz is driving toward the future, and it's not just on the road. The luxury carmaker wants to invest in software development to transform the driving experience. MercedesBenz SiliconValley

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satellite office in Sunnyvale, Calif. “We are on a journey to also become a software company. We will put supercomputer-like performance into every single Mercedes.”The automaker is working with partners to develop a myriad of products and services, including expanded infotainment options, more, and really big screens. Significantly, they will all run on Mercedes-Benz’s own MB.OS platform, expected to debut at the end of 2024 for sale in vehicles the following year.

The 2024 E-Class sedan will be available with a precursor to MB.OS, along with the third-generation of the marque’s MBUX user interface.However, while some manufacturers are striving to make their interfaces more of an extension of users’ phones, Mercedes-Benz is deliberately departing from this, creating a distinct interface that it hopes users will prefer.

Mercedes-Benz is working with partners to develop a myriad of products and services, including expanded infotainment options and more sophisticated safety features.The canvas for this innovative content will be giant, pillar-to-pillar screens, including a separate display for the passenger, with privacy technology that will block potentially distracting games or videos from the driver’s view.

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