Revolutionising the food industry: His app eliminates commission fees for merchants and offers lower rates for customers

Each week, during the off-peak hours between lunch and dinner, Mr Yip Kooi Keat would be making his rounds at hawker centres around Singapore. He’s not there to indulge in his favourite chicken rice or fishball noodles, however.

Mr Yip got the idea to start his food delivery platform, QueueCut, after seeing his hawker parents struggle to keep their business afloat during the Covid-19 pandemic. PHOTO: QUEUECUT Mr Yip and his team will personally help merchants like Madam Teresa Wong, owner of TE Sarawak Laksa, set up their profiles and help upload their food menus, prices, photos and descriptions on the QueueCut app for free. PHOTO: QUEUECUT

After nearly two years of development, QueueCut launched its app on the Apple App Store and Google Play Store on April 15. “I’m from a hawker family, so this platform is not only for making money, but also because I want to help other hawkers.” Ding Kway Chap's owner, Madam Sia Lay Hoon, signed up as a merchant at QueueCut because of its zero-commission pricing model, which means she can retain more profits from sales. PHOTO: QUEUECUT

The app does not require customers to hit a minimum order value for delivery, which Mr Yip believes will appeal to single diners who would not normally hit the $10 to $15 minimum orders imposed by other platforms.

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