"What we found in the research is that fans of women's professional sport are young, they're diverse," Allison Sandmeyer-Graves, CEO of Canadian Women & Sport, a non-profit organization focusing on female empowerment in sports, told CTV's Your Morning on Monday. "This is a fantastic opportunity for all kinds of investors to connect with these fans and to use that as an opportunity to drive economic value, as well as social value here in Canada.
Early investments are being made by some Canadian companies but the report says there are further "breakthrough opportunities” as fandom rises.
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