I wept into my alcohol-free beer last month on reading that the Virgin Mary Bar on Dublin’s Capel Street had closed, due to lack of interest. It sold alcohol-free drink only, which was, apparently, a handicap. An Irish pub without alcohol, shurely shome mistake? Bad enough, but to name it after the Virgin Mary was bordering on the ridiculous.
Who in their right mind would name an alcohol-free pub after a woman who not alone persuaded her young fella to create wine out of water as his first miracle but did so when all around them, at that Cana wedding, guests were already out of their minds, having drunk the place dry?And not satisfied with doing what she asked, the wine he created was of far, far better quality than what had run out.
Still, closure of the Virgin Mary pub is proof, were it needed, that virtue never pays. It just doesn’t sell. And they tried at The Virgin Mary Bar for almost four years. The pandemic didn’t help, of course.
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Bron: IrishTimesBiz - 🏆 6. / 77 Lees verder »