The brand was recently PETA-approved cruelty free, and has launched at Sephora in Europe and Selfridges in the U.K. Michelle Shigemasa, R.e.m. Beauty’s recently anointed chief executive, said more markets are on the docket.
The firm previously invested in Ilia and Youth to the People, which respectively sold to the Courtin-Clarins family’s holding company in 2022 and L’Oréal in 2021. It also counts Ceremonia, U Beauty, Peach & Lily and Henry Rose as current beauty investments.
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