The European Union on Wednesday charged Google with breaching antitrust rules in advertising technology, known as adtech, and may seek the break-up of parts of the tech giant's business to allay the bloc's concerns.
Alphabet, Google's parent company, will now have the chance to read the concerns raised by the commission and defend its position in writing, as well as request an oral hearing to present their comments.
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EU regulators order Google to break up digital ad business over competition concernsEuropean Union antitrust regulators are taking aim at Google’s lucrative digital advertising business, ordering the tech giant to sell off some of its ad business to address competition concerns. The European Commission said Wednesday that its preliminary view after an investigation is that “only the mandatory divestment by Google of part of its services” would satisfy the concerns. The European Union has led the global movement to crack down on Big Tech companies but rather than splitting up businesses it has previously issued blockbuster fines. That includes three antitrust penalties for Google worth more than 8 billion euros, now $8.6 billion.
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European Commission says it may want to break up Google’s ad-tech businessThe European Commission said it’s taken a preliminary view that Google has breached antitrust rules in the advertising technology industry and that only a...
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EU suggests breaking up Google’s ad business in preliminary antitrust rulingThe European Commission targets Google’s core business.
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EU weighs push to break up Google’s ad-tech business: WSJEuropean Union regulators were weighing whether to dismantle search giant Google’s ad-tech business on anti-competitive grounds, the Wall Street Journal...
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EU regulators may demand Google to sell part of ad-tech business - sourceEuropean Union antitrust regulators may order Alphabet Inc's Google to sell a part of its advertising-technology business, a source with direct knowledge of the matter told Reuters on Monday.
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