“FYI,” began the tweet from the United Kingdom-based branch of the food and beverage company. “Ketchup. Goes. In. The. Fridge!!!” Kraft Heinz, whose ketchup is among its popular condiments, shared the heavily punctuated statement on Tuesday in a tweet that reached over 4 million people. A day later, the company asked the public via a Twitter poll whether they kept their ketchup chilled or in the pantry. “Where do you keep yours? It has to be … in the fridge!” the poll stated.
8% of respondents said they preferred their ketchup in the cupboard. Some Twitter users who voiced their distaste for cold ketchup pointed out that ketchup bottles are stored at room temperature on tables at restaurants. Other users didn’t understand the need for a debate, asserting that once the ketchup bottle is opened, it belongs in the refrigerator. In 2017, a Twitter user posed the same question to the United States branch of Heinz through the social media website.
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