The film technology company recently reported second-quarter revenue had climbed 30 per cent year-over-year and CEO Rich Gelfond now hopes Oppenheimer will spring board the firm to further success.
Gelfond said Oppenheimer is its fourth-fastest film to reach US$80 million, behind only ‘Avatar,’ ‘Avengers: Endgame’ and ‘Star Wars: Episode VII - The Force Awakens.’ Gelfond said Oppenheimer could have what he called “the Avatar effect,” meaning a boom in business following the success of the 2009 film.
IMAX has a unique business model in the film industry. It licenses the film technology to movie theatres and then takes about 18 per cent of box office revenue from IMAX screenings.
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