If you’re a dried fruit lover, you may have spotted the Mariani name in the supermarket aisle — and not just on bags of raisins or dried apricots. The 117-year-old Mariani Packing Company sells dried pineapple, mango and banana chips, too, and more cranberries than you could ever imagine.
Dried Mediterranean apricots in the hands of Mariani Packing Company president George Sousa Jr., at the company’s facility in Vacaville, Calif., on Sept. 6, 2023. We were in Cupertino until 1982, then we moved to San Jose until 2000 or 2001 and then to Vacaville. Any company that has been around that long grows a lot. Probably the biggest changes are how and where we buy fruit.
When I was a kid, we were on I-280 and Saratoga Sunnyvale Road. Then this company came along that made this technology we all use all day long called Apple. They were not far down the street. They said “Hey, we want to buy one of your orchards,” and offered us part of the stock in the company, but at that point it was worthless. We decided not to sell it. If we had, we would have been on the ground floor of Apple stock, and I’d be doing something vastly different right now.
There’s a saying that a sale doesn’t start until the buyer tells you no, and a relationship doesn’t start until they see how you deal when there’s a problem. Going back and arguing over who’s right and who’s wrong — we just don’t do that. We make it right. If I give you my word, I’m going to do it. And if the circumstances change, and it’s no longer to my benefit, I already gave you my word, and I’m still going to do it. Family businesses exist over time because there’s trust.
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