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What Business Leaders Can Learn From Deion Sanders’s Swagger in Victory, and Defeat

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Some business leaders see the swaggering Colorado football coach as a model because of his ability to make confidence contagious

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.Now Is the Prime Time to Pay Attention to Deion Sanders’s Leadership Style

Head coach Deion Sanders has taken a chief executive’s approach to overhauling the Colorado Buffaloes.after he led one of college football’s worst teams to a 3-0 record early this season. To business gurus, though, this is the moment that Coach Prime and his swagger really get interesting. This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.

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