Advertisers considering new ways to measure video audiences may finally be getting a yardstick that can actually do the job.
For years, individual TV companies have been testing a number of would-be competitors to Nielsen. each offering a bespoke brew of measurement technologies that marketers and media agencies can test as they see fit. Now
Wij hebben dit nieuws samengevat zodat u het snel kunt lezen. Bent u geïnteresseerd in het nieuws, dan kunt u hier de volledige tekst lezen. Lees verder: