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Companies Look to Human Moderators to Keep AI Apps in Line

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Borrowing from social-media platforms, software maker Intuit is hiring content moderators to help keep toxic language and other bad behavior off its AI systems

Analysts say that content safety filters will soon become a requisite for enterprises to sign up for any generative AI-based tools vendors sell.

Businesses weighing the risks and benefits of generative artificial intelligence are running up against a challenge social-media platforms have long wrestled with: preventing technology from being hijacked for malicious ends.This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.

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