Nvidia Takes Aim at Intel's Reign Over the Personal Computer Market

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Nvidia eyes ARM-based CPUs, challenging Intel's PC dominance. A market shift looms as competition heats up.

The storm that's been building in the personal computer market is heading for landfall, setting the stage for a showdown that even market veterans didn't see coming.Nvidia Corporation, a juggernaut in the realm of artificial intelligence computing chips, is gearing up to challenge the longstanding dominance of Intel Corp in the PC sector.With its roots in Santa Clara, California, Nvidia is now developing CPUs compatible with Microsoft's Windows OS, drawing on tech from Arm Holdings.

For example, Apple's switch to its own ARM-based chips for the Mac catapulted its market share in just three years.But this ambitious leap is laden with challenges. The switch from the x86 architecture, used by Intel and AMD, to Arm-based designs isn't just a facelift. Software compatibility hiccups are bound to emerge.

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