Apple expected to unveil new Macs as PC industry slump eases

© Reuters. FILE PHOTO: The new Apple Mac Studio computer and Studio Display are displayed shortly after going on sale at the Apple Store on 5th Avenue in Manhattan, in New York City, New York, U.S., March 18, 2022. REUTERS/Mike Segar/File Photo) is expected to unveil at an event on Monday new Mac computers and possibly a new chip to power them as it gears up for a fresh bout of competition against Windows-based PCs with better battery life starting next year, analysts said.

The event, to be livestreamed at 8 p.m. ET , comes as Apple has seen a revitalization in its Mac business, roughly doubling its market share to nearly 11% since 2020 when it parted ways with Intel and started using its own custom-designed chips as the brains of the machines, according to preliminary data from IDC. The event could include laptops and desktops.

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