Federal Regulators Warn Food and Beverage Industry Groups and Influencers

Federal regulators announced warnings against two major food and beverage industry groups and a dozen nutrition influencers on Wednesday, as part of a broad action to enforce stricter standards for how companies and social media creators disclose paid advertising.

The Federal Trade Commission sent warning letters on Monday to American Beverage, a lobbying group whose members include Coca-Cola and PepsiCo, as well as the Canadian Sugar Institute and the health influencers who collectively have more than 6 million followers on TikTok and Instagram. The agency flagged nearly three dozen social media posts that it said failed to clearly disclose who was paying the influencers to promote artificial sweeteners or sugary foods. The crackdown, which represents more aggressive enforcement of the FTC’s rules, signals that the agency seeks to set a new precedent for holding both influencers and industry accountable for social media marketing campaigns that fail to make clear who is funding them

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Federal Regulators Warn Food and Beverage Industry Groups and InfluencersThe FTC sent warnings to 2 major food and beverage industry groups and 12 social media influencers Wednesday, as part of a broad action to enforce stricter standards for how companies and creators disclose paid advertising, after a washingtonpost story:
Bron: washingtonpost - 🏆 95. / 72 Lees verder »