Carrie Kellar, co-founder of Baxus, on being on the cutting edge of AI and the alcohol market

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Baxus is co-owned by Carrie Kellar and her partner Tzvi Wiesel. The two met when she was the head TA of a database course at Columbia University.

In late 2022, Microsoft’s launch of deep learning technology, ChatGPT, was released to the public and took the internet by storm. In just six months of its groundbreaking introduction, ChatGPT saw 3.86 million downloads across the U.S. market. One month later, downloads more than tripled. In November 2023, ChatGPT downloads reached over 20 million.

"There is so much that women can bring to this industry. Women are a massive consumer in this space. Women are using tech, and they like alcohol as well." Baxus uses blockchain technology that provides users with a fairly priced way to access proof of ownership, authentication and safe storage of their bottles. "We’re not trying to create an application that only technical people can use," Kellar said. "It’s very normal and Facebook or eBay-like.

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