It takes massive amounts of energy to power the data center brains of popular artificial intelligence models. That demand is only growing. In 2024, many of Silicon Valley’s largest tech giants and hoards of budding, well-funded startups have aligned themselves with climate action–awash with PR about their sustainability goals, their carbon neutral pledges, and their promises to prioritize recycled materials.
Critics argue some of these climate pledges, particularly those heralded by large tech firms, may seem impressive on paper but have already fallen short in key areas. Multiple independent monitors in recent years have criticized large tech companies for allegedly failing to properly disclose their greenhouse gas emissions.
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