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Finnish short-term rental start-up Bob W eyes Irish market

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Company drawn to Dublin’s ‘accessible’ price point: ‘It’s not cheap but it’s not expensive either’

Finland's Bob W, a short-term rentals group, plans to enter the Irish market after securing €40 million in new funding.

“Actively, we’re looking to expand in Dublin. We’re engaged with several partners,” co-founder and group chief executive Niko Karstikko said. “We expect to be there sooner than later.” The company caters to companies that need to house executives for a short stay in a city or staff that are brought in on secondment for several months.

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