AI takes center stage as Microsoft and Google earnings signal booming market

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Microsoft and Google's Q2 earnings reports revealed significant revenue and profit increases, driven by AI integration across their products and services - highlighting the booming AI market and its impact on tech giants.

Microsoft and Google's Q2 earnings reports highlight significant revenue and profit increases, driven by their investments and advancements in AI technologies.

Azure's generative AI services played a pivotal role in driving this expansion, attracting 53,000 customers, a third of whom were new to the platform. In many of its recent deals, Microsoft has incorporated Azure usage for partnering companies.with the Abu Dhabi-based AI tech holding company G42, which will have the company run its AI applications and services using Azure.“Near-term AI demand is a bit higher than our available capacity.

“We're being measured in how we do this focusing on areas where Gen AI can improve the search experience, while also prioritizing traffic to websites and merchants.”

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